LinkedIn expert and author of “Digital First Leadership”, Richard Bliss shares his tips and strategies on how to engage your audience on LinkedIn. Anders gets some real-time consulting as Richard points out how to ensure your post gets seen by as many people in your network as possible.
Richard is unguarded in his tips and strategies and gives away a ton of social media wisdom in this segment.
Some of the nuggets shared:
-Videos are the worst type of medium on LinkedIn
-Comments are the highest form of engagement. Likes and views don’t do much to upvote your content
-Written content using the whole 1300 Characters is the best kind of post. Dwell time on your post counts to promote your post to others.