If you work in the events industry you probably have a few things that you love about your job. Here is one of my guilty pleasures at trade shows on the set-up day. It’s perfectly acceptable and the only time I litter with impunity. What makes you smile at trade shows?
Related Learning
Are Your Giveaways Helping Or Hurting Your Booth?
At trade shows, some attendees rush past booths without a second glance, while others are willing to stand in long lines—sometimes for an hour—just to get a free giveaway. This raises an important question: if…
Ingredients For Connection
In sales and marketing, success isn’t just about getting people into a funnel—it’s about creating real engagement. Customers don’t just buy products; they buy trust, credibility, and confidence that they’re making the right choice. While…
How a Simple Icebreaker Can Make You Stand Out at a Trade Show
Trade shows are packed with exhibitors competing for attention, making it easy for attendees to tune out standard sales pitches. The key to standing out? Creating an experience that sparks genuine engagement. Engaging Through Interaction…