Instead of just delivering technical content the goal should be to emotionally hook the audience, keeping them invested and engaged throughout. So go from just trying to be a thought leader to creating experiences in the booth.
Related Learning
Rethinking Trade Show Giveaways: Creating Value Through Gifts
Trade shows are well-known for their giveaways, often branded as “tchotchkes” or “swag” and sometimes casually dismissed as disposable items. But what if we rethink these giveaways? Rather than quick handouts, envision them as “gifts”…
Stop Data Dumping: Start Telling Stories
Have you attended an event where the speaker had everyone laughing? You walk away feeling energized and engaged, perhaps even pondering what made their presentation so effective. The truth is that simply dumping data on…
Creating Presence Through Awareness
Executive presence can really set you apart. But how do you actually build that kind of presence? It starts with awareness—being fully aware of how you’re coming across and how people see you. The way…