Capturing your prospect’s attention is mission critical both in sales and marketing. Jack Turk the world’s fastest copywriter shares his secrets for winning headlines, subject lines and his recipe for writing killer copy.
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The Bridge To Better Booth Engagement
When you’re working the trade show floor, you’ve got a limited window to make an impression. You’ve got your booth, your pitch, and your team—but what often gets overlooked is something just as important: how…
Are Your Giveaways Helping Or Hurting Your Booth?
At trade shows, some attendees rush past booths without a second glance, while others are willing to stand in long lines—sometimes for an hour—just to get a free giveaway. This raises an important question: if…
Ingredients For Connection
In sales and marketing, success isn’t just about getting people into a funnel—it’s about creating real engagement. Customers don’t just buy products; they buy trust, credibility, and confidence that they’re making the right choice. While…