If you plan to be an exhibitor at a trade show, or have signed up for one already, it is likely that you are asking this:
What’s the best way grab attendees’ attention AND educate them on how our products/services can help them?
A powerful method is to hire trade show magician, who integrates entertainment into your brand and messaging. Here are specific ways that a trade show magician has helped companies such as Fortinet, Siemens and Veeam Software at trade shows across the world.
Impress Trade Show Attendees
There are a lot of organizations competing for attention at trade shows, which can have 100s, even 1000s of company exhibits. Some are probably direct competitors, making it even more important for your booth stand out.
That’s because when a magician fosters feelings of wonder and awe, those emotions are – in turn – correlated with your organization and its offerings.
Stand Out in the Crowd
An exhibit booth magician is a fast way to stand out. It’s been proven – over and over – that attendees are organically pulled towards live entertainment. When this unexpected show intertwines your branding and messaging, it’s guaranteed attention.
It’s like having an interactive, 3D color commercial in a world of black and white. Trade show magicians are proactive – systematically creating an audience and attracting attendees to your booth.
Doesn’t that beat waiting for prospects to stroll over to you?
A professional trade show magician does more than just get people pumped up; they engage the audience and showcase your brand front and center, all while carefully implanting your company’s name and value proposition into your visitors’ mindsets.
Create Higher Retention Rates
It has been shown that when you’re having fun, it’s easier and more productive for learning. That’s because when you’re having fun, different parts of your brain are lighting up. When feeling fun emotionally, it induces a learning state that enables you to understand and recall more about the topic compared to a dull, run-of-the-mill presentation.
And, let’s be real, people love a good magic show.
For More Benefits, and, Any Questions You May Have…
Learn even more benefits of hiring an exhibit magician and ask any other questions you may have here.