Would you read your own content? Marketers often create content they wouldn’t personally engage with, mistaking personalization for simply adding a name. Personalization means tapping into the audience’s needs, making them feel seen and understood in a way that resonates. If your content isn’t relatable or relevant to their challenges, even the best tools or strategies won’t make it effective.

Watch the full podcast episode: https://youtu.be/XTSDqzyKjFY

With our featured guest Scott Murray, a consultant, author, and creator of the S.T.A.M.P. Framework. You can also listen to our podcast through Apple Podcast, Spotify, Amazon Music, Player Music, and other various platforms.

Good marketers understand what inspires people, their motivations, and how they relate to ideas.

Watch the full podcast episode here: https://youtu.be/QtoaWO93kYE

With our featured guest, Rachel Anderson, the owner of Pivot Studios and The Human-Centric Leader. You can also listen to our podcast through Apple Podcast, Spotify, Amazon Music, Player Music, and other various platforms.

#marketing #strategy #insight #communication #engagement

Listening is the cornerstone of successful networking. When you give others the space to share their story, you build trust and create a foundation for meaningful, reciprocal connections.

Watch the full podcast episode here: https://youtu.be/0WmjJT1zi3k

With our featured guest Michael Forman, an award-winning communications expert, veteran networking strategist, and author of Networking Unleashed. You can also listen to our podcast through Apple Podcast, Spotify, Amazon Music, Player Music, and other various platforms.

#networking #customers #clients #connections

AI is a powerful tool, but the responsibility for its outcomes rests with humans. It supports processes and enhances efficiency, but every action it takes reflects human decisions. Accountability doesn’t shift—it remains with those who guide, oversee, and approve its use.

Watch the full podcast episode here: https://youtu.be/4DLBY8r1cKE

Listen: https://feeds.captivate.fm/engaging-personalities/

With our featured guest Nathan Thompson, the Head of Content Strategy at Copy.ai. You can also listen to our podcast through Apple Podcast, Spotify, Amazon Music, Player Music, and other various platforms.

Empathy is a way to uncover what matters to the people you’re engaging with, whether they’re customers, coworkers, or anyone you want to connect with. It's more than just a way to solve problems—it allows you to see things from their perspective.

Watch the full podcast episode: https://youtu.be/7h2rmmyCZQk

With our featured guest Kevin Finke, a Culture, Leadership & Experience Consultant.

#empathy #customers #clients

Authenticity goes beyond quick tricks and flashy tactics. It’s about offering real value and showing up with sincerity, so your audience feels connected to something genuine.

Watch the full podcast episode: https://youtu.be/W7Me_RK_XRg

Listen: https://feeds.captivate.fm/engaging-personalities/

With our featured guest David Griffiths, CEO of Content Creating Academy - empowers aspiring and established influencers, speakers, and trainers to connect with their ideal audience on social media.

AI enhances customer experiences by streamlining processes, providing quick responses, and analyzing data at scale. While AI handles routine tasks and delivers efficiency, human touch adds empathy, creativity, and nuanced understanding to complex customer queries.

Watch: https://youtu.be/gb87S_O48A8

With our featured guest Rob Dwyer, VP of customer engagement known for empowering small and medium businesses to deliver exceptional customer service.

Connecting with your audience isn’t just about explaining concepts, it’s about making them relatable. You can incorporate fun experiences or anything that happens in the moment. When it resonates with your audience, your message becomes something they understand and remember.

Watch the full podcast episode here: https://youtu.be/AQAbDddXfyY

With our featured guest Adam Cass, Veeam's Certified Engineer and Architect.

You can also listen to our podcast through Apple Podcast, Spotify, Amazon Music, Player Music, and other various platforms.

When exhibiting at multiple shows, especially at the scale of tens, hundreds, or even thousands annually, the complexity of data collection increases exponentially. Without a consistent, streamlined approach, valuable potential customers can slip through the cracks.

Watch the full podcast episode to know more about how to capture those qualified leads: https://youtu.be/dM2q6dR01uQ

Listen: https://feeds.captivate.fm/engaging-personalities/

With our featured guest Ryan Schefke, Chief Listening Officer at Captello, a company that provides event, and lead management software.

#leadgeneration #tradeshows #datacollection #exhibit

A strong, concise quote can enhance your message and capture attention. It gives your pitch an edge, making it more memorable and impactful.

Watch the full video here: https://youtu.be/X0BBstVYgwo

With our featured guest Mickie Kennedy CEO of eReleases - a traditional press release distribution company that focuses primarily on getting press releases into the hands of real journalists.

You can also listen to our podcast through Apple Podcast, Spotify, Amazon Music, Player Music, and other various platforms.