It’s not just the quality of the story but how it’s told. Companies spend millions of dollars on marketing and engineering their “story”, but little thought goes into how their storytellers will sell the story.
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Beyond Brand Awareness
Imagine this: you’re walking through a trade show, surrounded by booths and banners. Your lanyard bears a sponsor’s logo, as do the tote bags and programs. The name is everywhere—but will you remember it tomorrow?…
Rethinking Trade Show Giveaways: Creating Value Through Gifts
Trade shows are well-known for their giveaways, often branded as “tchotchkes” or “swag” and sometimes casually dismissed as disposable items. But what if we rethink these giveaways? Rather than quick handouts, envision them as “gifts”…
Stop Data Dumping: Start Telling Stories
Have you attended an event where the speaker had everyone laughing? You walk away feeling energized and engaged, perhaps even pondering what made their presentation so effective. The truth is that simply dumping data on…