Technology is an ever-changing landscape and an essential part of any successful trade show. Having a well-equipped trade show booth isn’t always about having the latest gadgets, but instead keeping up with trends that will make an impact on your business. Audio visual trends come and go, and choosing which new technology to adopt each year can be a tough decision. To help you decide, we’ve rounded up the newest audio visual trade show trends for 2020.
Getting creative with new technology
Using a single monitor won’t swing it in 2020! Exhibitors are getting creative with the way they’re arranging their audiovisual engagements. When stepping into a booth, we’ll start seeing monitors arranged in portrait, angled, or stacked configurations. Video walls, touchscreens, and projection mapping are also prominent in show halls, as they create sensory, immersive experiences for attendees.
As most trade show exhibitors know, video isn’t the only king online; it’s king in the face-to-face marketing space as well, and it’s becoming more important that trade show marketers invest in this engaging content format to elevate their brand and messages.
Upping the “wow” factor with holographic displays
Holograms may sound too futuristic, but the reality of this technology is happening now. Using advanced projectors allows AV companies to create amazing illusions used in a variety of applications for your trade show booth. With holographic displays, images are projected at eye level for maximum visibility across the trade show floor, while interactive touch screens allow viewers to select from multiple hologram presentations at the touch of a finger. This is an especially exciting new technology that we can’t wait to see more of in 2020!
Integrating mobile charging stations
It’s practically guaranteed that there’s a mobile device in the hands of every trade show attendee these days. Many also might be carrying their laptops around to keep up with what’s happening back at their offices between meetings and speakers. As another way to accommodate attendees and make them feel comfortable – and add a bit more technology to their booths – exhibitors are starting to incorporate charging stations into their booth architecture.
Once hidden for booth staff to use, charging stations are becoming more pronounced and available. When attendees need to charge, they’ll potentially linger a little longer until their device is sufficiently charged, which allows your booth staff to have a conversation with them. It’s convenient for them, and a seamless way to start a discussion about your brand.
Utilizing more interactive VR
While Virtual Reality (VR) really had a moment in 2019, we predict that in 2020 it will become an even bigger and better trend. The most common VR application is through the use of headsets, which presents a digital world that’s designed to fool the senses. VR can be set up as a sit-down encounter or a standing 360-degree experience where users can physically explore the world around them.
Creating VR content is becoming more accessible and is truly one of the most unique experiences you can offer at your trade show booth. It allows you to educate your audience and entertain them, as well.
Integrating motion-controlled technology
The possibilities are endless with this technology trend! We’ve seen a lot of motion-controlled tech in 2019 and can expect to see even more of it in 2020. What we love about this trend is the variety of ways in which it can be utilized. Set up a product demo with a gesture-controlled interface so visitors can flick their hand to start and stop the demo, or build a motion-sensitive floor that generates content when people walk across. You can also have a lighting shift as visitors walk around your booth, which creates an impressive visual effect. Motion controlled tech allows you to create a fully immersive experience for attendees.