Performing has always been in Anders Boulanger’s blood — and now the performance of his company has garnered a partnership with a Fortune 100 company.
Boulanger is the founder and chief executive officer of the St. Boniface-based company The Infotainers, which recently announced a new working partnership with Microsoft Azure.

According to a news release, the local company — which started out in Boulanger’s basement — has been working in the tech industry for close to a decade, working with firms such as Veeam Software, Siemens and Fortinet. Now, the company is excited to be partnering with a company of “such history and prestige,” Boulanger said. He told The Lance The Infotainers is “a group of elite performers who utilize entertaining demonstrations of magic, mathematics, origami, mentalism and even martial arts to communicate our client’s message.”

“We are the spoonful of sugar that helps the medicine go down. Our engaging presentations attract crowds of trade show attendees, which increase the sales leads our clients generate. In short, we create a crowd, convey a message and collect leads for who wants to positively impact their trade show results.”

Boulanger — who is originally from Wawanesa, Man., and who now lives in St. Boniface — said the partnership with Microsoft Azure will have a number of impacts and benefits, not least the name recognition working with such a high-profile partner brings. Microsoft Azure, formerly known as Windows Azure, is Microsoft’s public cloud computing platform, and it provides a range of cloud services.

“We’ve been working with companies in the tech sector for almost 10 years, and when we explain what we do, not a lot of people have heard of these niche B2B companies. Now with the addition of Microsoft Azure, we have instant credibility with almost any company. So, this a big win for us, as the cache that name carries will make selling new clients easier,” he said. And as he looks back at the growth of his company during the last decade, Boulanger does so with a great sense of pride and achievement.

“A number of years ago, I had an office in the basement and then we needed to brace our foundation walls and rebuild a partial wall, and when that happened I moved out and starting renting a small office. Each time when I moved to a bigger location, it was a great time to look back and reflect on how doing magic as a child, and performing at birthday parties, could mature and evolve into a business which a Fortune 100 company would actively seek out. It’s a great reminder that no matter where you live, or where you come from, if you get good enough at doing one thing, people will find you and pay you money to do it!” Boulanger said.

Having worked together at the NetApp Insight show in Las Vegas last month, Boulanger is now looking forward to growing the relationship between the two companies and “working with some of the other business units that Microsoft has.”

“We’ll continue to work with technology partners, while actively looking at other markets where companies are in desperate need of capturing their prospects’ attention.”

Go online at tradeshowinfotainer.com for more information.