With goals of 10 thousand scans for RSA 2020 Thycotic had their work cut out for them. With teamwork, perseverance and a whole lot of positive energy this company made their presence felt at Moscone Center in San Francisco.
Learn from Jen Carroll Thycotic’s Events Director, about their strategy and challenges of pulling off 10k scans in just 23 hours of exhibiting time.
The biggest show in your industry is not automatically the right show for your company. Attendance numbers measure the event, not your fit with the room. Marketing teams often default to the shows with the…
Most trade show leads do not go cold because they were bad leads. They go cold because nobody followed up while the conversation was still fresh. By the time your team is back in the…
More booth staff feels like more coverage. In practice, it is often just more people standing around. Understaffing means qualified prospects walk away because your team is stuck in another conversation. Overstaffing creates a crowded…
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