With goals of 10 thousand scans for RSA 2020 Thycotic had their work cut out for them. With teamwork, perseverance and a whole lot of positive energy this company made their presence felt at Moscone Center in San Francisco.
Learn from Jen Carroll Thycotic’s Events Director, about their strategy and challenges of pulling off 10k scans in just 23 hours of exhibiting time.
A busy booth can feel like a win. People are stopping. Swag is moving. Staff are talking. Badges are being scanned. From the aisle, everything looks active. But activity is not always progress. The real…
Trade shows can produce hundreds or even thousands of badge scans. That number may look impressive in a report, but it does not tell you how many people were genuinely interested, had buying influence, or…
A busy booth can look exciting from the aisle. But if the crowd is only there for the giveaway, the coffee, or the prize wheel, that traffic may not turn into much after the show….
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