With goals of 10 thousand scans for RSA 2020 Thycotic had their work cut out for them. With teamwork, perseverance and a whole lot of positive energy this company made their presence felt at Moscone Center in San Francisco.
Learn from Jen Carroll Thycotic’s Events Director, about their strategy and challenges of pulling off 10k scans in just 23 hours of exhibiting time.
A busy booth can look exciting from the aisle. But if the crowd is only there for the giveaway, the coffee, or the prize wheel, that traffic may not turn into much after the show….
Most exhibitors think booth traffic starts with the booth. A bigger sign. A brighter screen. A better location. A more expensive giveaway. And yes, all of those things can help. But walk any busy trade…
Most companies focus on the booth. The structure, the screens, the graphics. But the real difference between a booth that gets ignored and one that drives results comes down to one role: the trade show…
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