With goals of 10 thousand scans for RSA 2020 Thycotic had their work cut out for them. With teamwork, perseverance and a whole lot of positive energy this company made their presence felt at Moscone Center in San Francisco.
Learn from Jen Carroll Thycotic’s Events Director, about their strategy and challenges of pulling off 10k scans in just 23 hours of exhibiting time.
More booth staff feels like more coverage. In practice, it is often just more people standing around. Understaffing means qualified prospects walk away because your team is stuck in another conversation. Overstaffing creates a crowded…
Some trade show booths look great from the aisle. The design is clean, the screens are bright, the demo stations are ready, and the team is wearing the right shirts. From a distance, everything looks…
The first 10 seconds of a booth interaction can shape the entire conversation. Unfortunately, many booth staff open with lines that shut the conversation down before it starts. “Can I scan your badge?” feels too…
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