With goals of 10 thousand scans for RSA 2020 Thycotic had their work cut out for them. With teamwork, perseverance and a whole lot of positive energy this company made their presence felt at Moscone Center in San Francisco.
Learn from Jen Carroll Thycotic’s Events Director, about their strategy and challenges of pulling off 10k scans in just 23 hours of exhibiting time.
The first 10 seconds of a booth interaction can shape the entire conversation. Unfortunately, many booth staff open with lines that shut the conversation down before it starts. “Can I scan your badge?” feels too…
A demo station can be valuable at a trade show, but it is not automatically an engagement strategy. Many exhibitors assume that if they build a demo area, attendees will come over, understand the product,…
A booth host and a trade show presenter can both help your booth feel more active, but they are not the same role. A booth host usually welcomes people, directs traffic, helps with check-in, answers…
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