With goals of 10 thousand scans for RSA 2020 Thycotic had their work cut out for them. With teamwork, perseverance and a whole lot of positive energy this company made their presence felt at Moscone Center in San Francisco.
Learn from Jen Carroll Thycotic’s Events Director, about their strategy and challenges of pulling off 10k scans in just 23 hours of exhibiting time.
A lot of trade show booth ideas are designed to attract attention. That is not always the same as attracting the right people. Prize wheels, giveaways, games, snacks, and flashy experiences can create traffic, but…
Many B2B tech companies struggle at trade shows for one simple reason: their message is too technical for the show floor. That does not mean the product is too complicated. It means the message has…
A successful trade show does not start when the doors open. It starts before your team ever steps onto the show floor. Your booth staff may know your product, your company, and your sales process,…
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