Trade shows are well-known for their giveaways, often branded as “tchotchkes” or “swag” and sometimes casually dismissed as disposable items. But what if we rethink these giveaways? Rather than quick handouts, envision them as “gifts”…
Rethinking Trade Show Giveaways: Creating Value Through Gifts
Stop Data Dumping: Start Telling Stories
Have you attended an event where the speaker had everyone laughing? You walk away feeling energized and engaged, perhaps even pondering what made their presentation so effective. The truth is that simply dumping data on…
Creating Presence Through Awareness
Executive presence can really set you apart. But how do you actually build that kind of presence? It starts with awareness—being fully aware of how you’re coming across and how people see you. The way…
Simply Sayable
We often encounter communication that feels stiff and filled with jargon, making it hard for people to connect. Companies tend to rely on complex “corporate speak,” a style full of buzzwords that can confuse rather…
How to Effectively Approach Cold Leads?
Cold leads present a unique challenge—they might have shown interest at some point but have since disengaged. So, could a simple, clear approach be the secret to re-engaging them? While it may seem counterintuitive, straightforward…
Building Booth Authority – How To Give Your Booth a Star Power
Building booth authority is all about giving your exhibit that extra star power. After working in hundreds of trade show booths, it’s clear that certain elements consistently attract attention and create buzz. I call this…
Beyond Booth Traffic
At trade shows, the challenge of drawing people to your booth is ever-present. While flashy giveaways like coffee or branded items can create a buzz, the real question is: what happens next? Are you merely…
Give More of Yourself
As sustainability trends reshape trade shows, many booths are adopting a more minimalistic approach. This shift means fewer flashy giveaways and a stronger emphasis on authentic engagement. Companies are realizing that attracting foot traffic is…
Is Information Still Valuable When It’s So Easy to Get?
Information is more accessible than before—just a quick search on Google or a simple query to AI like ChatGPT can provide answers to almost anything. But with this flood of data, does information still hold…
Reading Written Communication vs. Real-Time Communication
Have you ever noticed how a simple message can be interpreted in various ways depending on whether it’s written or spoken? Reading written communication versus engaging in real-time communication presents distinct experiences, each with its…
Building Bulletproof Communication
Have you ever been in a meeting where the presentation looked amazing but left you feeling a bit lost? I know we’ve all been there! The slides are slick, the design is top-notch, but something’s…
Harnessing Emotion to Create Connections
In business, the idea of discussing emotions might seem out of place. It can conjure images of people crying at work, which isn’t the case here. It’s about recognizing and addressing the emotional experiences of…
Building That Trust
Trust is essential in any business relationship, and building it is key to long-term success. Recent statistics highlight the significant role trade shows play in fostering trust, even surpassing other marketing avenues. The reason is…
Creating Connections Through Mutual Experiences
Creating connections through mutual experiences is a powerful way to foster meaningful interactions, whether at a tradeshow, community event, or personal gathering. These shared moments have the potential to leave a profound impact, shaping relationships…
The Engagement Drivers
Engaging an audience can be easy when you use the right strategies. Two of the best ways to capture and hold attention are through authority and relevance. Authority means trust and respect. When people see…
The Attractive Energy of Your Booth
Magnetic presence might sound a bit mystical, but it’s rooted in a real, observable phenomenon. When people approach your booth, what kind of energy do they encounter? Do they leave feeling more enthusiastic and vibrant,…
Hiring an Expert
Bringing in experts can provide substantial advantages. Picture a situation where different experts collaborate to achieve success: Person A, a tech enthusiast, dazzles attendees with the latest gadgets at a trade show, while Person B,…
Not Every Presentation Is Created Equal
Have you ever sat through a presentation where the slides resembled a dense textbook chapter? You’re not alone. Many presenters fall into the trap of overloading their PowerPoints with text, turning them into glorified handouts….
Winning Them Over
Communication isn’t just about speaking; it’s about making a connection that resonates. If you want people to truly hear you, it’s not enough to simply broadcast your message. You need to charm your audience, build…
Embrace the Chaos
We’ve all been there. Sitting through a presentation that feels utterly flawless. The speaker glides through their slides, every joke lands perfectly, and the technology cooperates flawlessly. It might seem impressive, but often, these presentations…
The Booth Energy
You’re at a tradeshow strolling around and one booth catches your attention. A burst of laughter cuts through the noise. You turn to see a group of people at a booth, faces lit up with…
Passion Beats Technique
Passion is often hailed as the driving force behind compelling presentations. It infuses energy, enthusiasm, and authenticity into our words, captivating audiences and leaving a lasting impact. However, what happens when you find yourself tasked…
Creating Experience
Instead of just delivering technical content the goal should be to emotionally hook the audience, keeping them invested and engaged throughout. So go from just trying to be a thought leader to creating experiences in…
The Hot Corner
Being positioned in a hot corner means that your booth is more likely to catch the attention of attendees as they navigate through the event. Take advantage of it by having an interactive demonstration, product…
Finding the Balance
Engagement requires finding the balance between being too boring or too annoying. Striking this sweet spot ensures that the message is received positively and captivates the audience’s attention effectively.
7 Tips for Drawing a Crowd to Your Trade Show Exhibit
How do you stand out at Tradeshows? Trade shows are a fantastic opportunity to showcase your brand, connect with potential clients, and generate quality leads. However, with numerous booths at the show, how do you…
Sights, Sounds, Ways to Stand Out
Standing out at a tradeshow isn’t just about being the loudest or the flashiest. It’s about making a connection with your audience. Let’s explore some practical tips to help your booth stand out. 1. Visual…
Handshakes to High Five Connection
Communication goes beyond the spoken word. Our posture, gestures, facial expressions, and even eye contact send a constant stream of non-verbal cues that can make or break a business interaction. In fact, studies suggest that…
Quality in the Quantity
It’s not quantity versus quality. We’re finding quality within the quantity.
Say What You Mean
Mean what you say, say what you mean. Clarity should be at the forefront; articulate your key messages with precision, ensuring your audience can easily grasp the essence of your presentation.
Teamwork Makes the Dream Work
Teamwork enhances the overall effectiveness of your presence at tradeshows. A united front presents a strong and professional image, instilling confidence in those interacting with your company at tradeshows.
If It Ain’t Broke…
While changing your tradeshow booth design can keep things fresh and exciting, there are also benefits to sticking with a consistent design. If your current booth is attracting leads, generating sales, and meeting your overall…
Optimizing Your Booth Space
Optimizing your booth space involves a strategic approach to attract and engage event attendees effectively. The back wall and corners of your booth often represent wasted space, but they can be transformed into valuable assets…
Engaging Passersby
At Tradeshows, it’s important that you bring a sense of play when engaging with passersby. It can pique curiosity, draw people in, and create a more memorable experience. Playful engagement can create a more relaxed…
Non-Verbal Communications
Nonverbal communication adds emphasis, clarity, and nuance to what we’re saying, making our communication more complete. It plays a significant role in forming connections. They help establish rapport and trust between people. Understanding and being…
Knowing Your Audience
You’re at the biggest tradeshow event. You meet Amy, a software engineer at a Fortune 500 company. She’s attending a trade show to learn about the latest cloud computing solutions. You also meet Todd, a…
Hallway Conversations
You are at the biggest Tradeshow event of the year. Aisle after aisle, exhibitors had meticulously set up their booths, eager to capture the attention of passersby. Your booth is strategically positioned at a corner…
Win Win Solutions
Have you ever found yourself in a situation where you’re at a store, ready to make a purchase, and the salesperson suddenly throws in an enticing upgrade to sweeten the deal? Or perhaps you’ve dealt…
Apologies Turn To New Opportunities
We all make mistakes—it’s an inevitable part of being human. Whether its for customer-centric business, Tradeshows, or social Events, errors can happen despite the best intentions. The true measure of professionalism lies not in avoiding…
Build Bridges, Not Walls
It’s Monday morning, the sun gently rises over the city, and you’re sitting alone in your office, reflecting on your remarkable journey in the corporate world. It’s been five years since you were promoted to…
How to Maximize Trade Show Success?
Success in Trade Shows often hinges on the ability to make a lasting impression in mere seconds. With attendees bustling through the exhibition hall, it’s crucial to seize the initiative and engage potential customers before…
How to Become Irreplaceable?
It’s a typical morning in the office. There you are, a dedicated employee settling into your desk, sipping coffee, and doing all your day’s tasks. With the help of some AI tools, you are able…
How Can I Help You?
You’re walking through the welcoming aisles of your local Target store, ready to explore the latest products and offers. You find the perfect pair of sneakers, but they don’t have your size. You approach a…
What Do You Want to Know?
You’re at a coffee shop on a rainy afternoon, the comforting aroma of freshly brewed coffee mingling with the gentle sound of raindrops on the windows. You’re sitting across from a friend you haven’t seen…
It Calls for Your Undivided Attention
People have an infinite attention span if you are entertaining them. You are at a party where numerous guests are present. As the event begins and the host takes the microphone, you can observe a…
Authentic Online Presence
Here you are scrolling through your Linkedin Feeds, you did click the link we posted and now you’re reading this blog. Or maybe you are on Facebook or Instagram laughing at some reels and for…
Story-Selling: Using Stories to Communicate Value in Business
Stories are how we learn best. We absorb numbers and facts and details, but we keep them all glued into our heads with stories.” Let’s talk about something that’s more than just numbers and charts….
It’s not just about Blending in…
Have you ever found yourself sitting in a meeting, eager to share your brilliant idea, only to feel like you’re getting ignored? It’s a common struggle for many professionals who want their ideas to be…
Capturing the Digital Body Language
Nowadays, virtual presentations are very common ever since the pandemic started. Most workplaces have evolved into hybrid or remote setups. Picture this, you are currently preparing a presentation for the Quarterly Sales Revenue. Of course,…
Are You Just Waiting To Talk?
Small talk refers to casual conversations or light-hearted discussions. It’s a way to break the ice and make connections. In making a sales pitch, small talk is often used as a way to build rapport…
To Win It, Don’t Wing It
Don’t leave success to chance! When it comes to corporate presentations or tradeshows preparation is everything. Rehearse, refine, and deliver with confidence. Avoid “winging it” and strive for a winning performance.
On the Phone Confidence
“Believe in yourself and your ability to communicate, for confidence is the key to effective conversations.” – Maya Angelou I usually just brush off cold calls without a second thought. I mean who wants to…
The Charismatic Catalysts – How Engaging Personalities Drive Corporate Excellence
Companies are constantly striving for excellence and seeking ways to stand out in a competitive marketplace. While strategies, innovation, and resources play pivotal roles, one often overlooked aspect is the impact of charismatic catalysts. These…
A Spoonful of Sugar
It’s important to capture people’s attention and make your message memorable. Just like the famous song from Mary Poppins, “A Spoonful of Sugar”, organizations often need that extra touch to engage their audience. It’s crucial…
Be the First to Engage
It’s crucial to make a strong first impression and seize every customer interaction. Whether you’re participating in trade shows or engaging with potential clients, being proactive is key.
Make Hay While the Sun Shines
You only have a finite amount of time at a trade show to meet with all the prospects. Similar to farming, you have to make hay while the sun shines.
Best of ExhibitorLive 2023
For all the Exhibit Managers who didn’t make it to Exhibitorlive 2023 here’s our “Best of Show” walk-around video. Featuring: Hamilton, Aluvision, Spiro, The Trade Group, TCL Communication, Trade Show Truck, NMR Events, Engagify, Makitso Displays, Pixel Light Digital Media Inc., Pixperience, Exhibit Concepts, Inc.
There’s Stage Presence, and There’s Executive Presence. Here’s Why You Need To Know About Both.
“All the world’s a stage.” – William Shakespeare He knew it, and so should you. When it comes to engagement, you are definitely expected to perform in some way to deepen your connection. So, how…
You Can’t Judge A Book By Its Cover – So What CAN You Read Into?
Hey, how were your holidays? Me, I was so relaxed I did something I never do: I grew a beard. Now, I don’t have anything against facial hair. Please understand, it’s just something I don’t…
When you schmooze, do you lose?
FATHER: Half of life is learning to meet people. BOY: What’s the other half, dad? That exchange comes from an old Broadway play called “The Dining Room,” by A. R. Gurney, Jr. It’s a comedy,…
Reflections on MIRRORING
Are you in a sales slump? Looking around, does it seem like other salespeople are having an easier time? Do you wish you had the natural sales flair you see in others? Maybe you’re already…
Tools of the Trade (Shows)
I’m a serious believer in the old saying, “Choose a job you love, and you will never have to work a day in your life.” So, I think it only follows that if you can…
Getting a Return on Experience
Join Anders as he tours the Dream Force 2022 event in San Francisco and takes a look at some of the ways that the organizers have tried to immerse attendees in a unique event experience.
Am I being assertive or aggressive?
“Could I have everyone’s attention, please?” “Hey! Listen up, everyone.” “People! Do I have to hit you over the head?” Okay, that’s going too far. I certainly hope you don’t make such threats if you’re…
When is Humour Appropriate?
Humour?! It should be common sense right? Get a laugh, have fun, engage your client in a great story. We want to open doors in our business – and effective engagement has to do with…
Face It: You Need To Add Some Zip To Your Zoom
For years, the idea of making a phone call and seeing the face of the person you’re calling was restricted to science-fiction and comic strips. Friends and family would say, “It’s good to hear your…
If You Can See It, You Can Be It
You’re a new sales professional. You’ve had your training, now it’s time to make that first call. One of many. Oh, and be sure you’re just as engaging on that first call of the day…
Why Being “In The Moment” Is So Important
Have you ever seen an amazing performance by an actor, where you know it’s a scripted play, but something about it moved you, made you feel you were eavesdropping on his real life, that he…
Exhibiting Leadership
Getting the best out of your booth staff starts at the top. It’s not enough to list booth best-practices in your all hands meeting. You as a booth manager must hold yourself to the same…
ExhbitorLive 2022 Booth Tour
Did you miss this year’s ExhibitorLive? Curious about the new trends and technologies in the exhibiting industry. Join Anders on a brief booth tour of the coolest exhibits of ExhibitorLive. Featuring Booths by Brumark, Access,…
Engaging Personalities with Financial Planner Ian Wood
For those of you curious of what kind of equipment Ian is all using, he has provided us a list below: Sound Panels: – Primacoustic London 10 Room Kit – Elgato Wave Panels – Elgato…
6 Engagement Mistakes at Trade Shows
Sales engagement can take many forms, and it’s a good idea to check yourself from time to time, to make sure you’re doing it right. One of the most challenging situations you could ever be…
Why Hustle Is No Hassle
Springtime, and people are ready to hustle! The weather’s better, summer plans are coming together, and outdoor sports are in full swing… Speaking of full swing, that includes my dad’s favourite sport; baseball. Love it….
Nature Abhors a Vacuum – Trade Show Booth Staffing
Nature abhors a vacuum. If you have a garage you know how true that is. If it’s not housing a vehicle it quickly fills up with all kinds of stuff. A trade show booth works…
How Engaging is Your Voice?
How interesting do you sound? Now that’s kind of an interesting question. I was thinking about this the other day because I bought an audio book on audible and everything was in alignment, the content…
Authenticity Vs. Professionalism
Hall of fame speaker, author and workplace culture expert Mike Kerr is back to discuss Professionalism and Authenticity in the workplace. Are they diametrically opposed? Do they overlap? How do you strike a balance in…
Are Business Cards Dead?
Do we need physical business cards anymore? Because these days, all that information is on our phones, right? And, we could just text people our number. Or is it better to actually have a physical…
Approachability at Masked Events
Approachable, or just plain freaky? I don’t know. The jury’s still out, leave your comments below, but, I got this mask custom made so that I could be more approachable at in-person trade shows, because…
Trade Show Traffic Secrets Webinar
How to raise your results at low attended trade shows. Learn the secrets to generating interest and attracting leads. No doubt it will take a while before trade shows are like what we remembered them…
Engaging Personalities – LinkedIn Expert Richard Bliss
LinkedIn expert and author of “Digital First Leadership”, Richard Bliss shares his tips and strategies on how to engage your audience on LinkedIn. Anders gets some real-time consulting as Richard points out how to ensure…
Elevating The Moment at Trade Shows
As in-person events start to return, and we are able to feed the hunger for human connection that we’ve been deprived of over the last year, exhibitors are going to have to learn how to…
Engagify Studio Tour
Check out the equipment and set-up that enables Engagify Founder and CEO to create immersive and interactive virtual calls and events.
Draw Your Prospect’s Eye
Annotation is a powerful technique to draw your prospect’s eye and capture their attention. The act of creating something in the moment is fascinating and keeps people’s attention because they are never quite sure when…
Eye Contact Hack for Virtual Meetings
If you are like me and you want to create the most connection possible with your virtual meeting counterparts, then creating eye contact is mission critical. The problem is that we are wired to look…
Interview with Center Cam Creator
Join Engagify Founder Anders Boulanger as he interviews entrepreneur, metal fabricator, gold diver and all around Renaissance man Ian Foster about his latest creation the Center Cam. The Center Cam is an HD Webcam that…
Sales Kick-Off Magic
A little sample of combining a message with some magic to create interest and to underline your kick-off’s themes. Have one of our Certified Infotainers emcee your SKO and up the engagement of your virtual…
Our Prospect’s Mind with the World’s Fastest Copywriter
Capturing your prospect’s attention is mission critical both in sales and marketing. Jack Turk the world’s fastest copywriter shares his secrets for winning headlines, subject lines and his recipe for writing killer copy.
Vocal Engagement with Voice Actor Christopher Bauer
We all use our voices everyday and yet we don’t think twice about how we speak and how we use our voices. Professional Voice Actor Christopher Bauer shares with us how we can be more…
Virtual Event Design with Ken Sky
Virtual events are everywhere right now and the need to create engagement is huge! So how can we host a virtual event that is guaranteed to keep your audience’s attention, how do we raise the…
What can salespeople learn from a Children’s book?
What can salespeople learn from a children’s book? It’s not so much what they learn from reading it, but to be reminded of how one would read it. ??♀️ ?? ? To make things exciting…
A Few Moments, A World of Difference
Take a few moments to prepare for your next virtual sales call. Instead of just turning on your camera and having the meeting, stop and look around. Curate your background Put yourself (and your company)…
Creating Eye Contact In Virtual Meetings
As we train companies and sales teams in virtual engagement, one of the issues that keeps coming up and is rearing its ugly head is that of eye contact and eye contact with the camera….
Interview with Customer Service Expert Shep Hyken
Engagement is required everywhere, and no where is it more important than in customer interactions. Renowned customer service Shep Hyken talks customer engagement, trade shows and being amazing on this episode of Engaging Personalities.
Engaging Personalities with Mike Kerr
In this fun and at times wacky interview, author, speaker and workplace culture expert Mike Kerr shares with us his philosophies on being engaging and creating engagement for customers and prospects. (Note: This interview takes…
Get Them To Turn Their Camera On!
Virtual selling is hard enough as it is and then your prospect decides to leave you in the dark by not turning on their camera. To be as effective as you can, you need to…
Webinar Virtual Emcee
To say there has been a glut of webinars lately would be an understatement. With so much competition for time and attention, how do you make your virtual event stand out? The answer is a…
Pay Attention…
Can I buy a few seconds of your time? Because what I’m about to show you can have a profound impact on your return on interactions. That’s the R.O. I. that we talk about here…
The Need for Virtual Engagement
Hey, guys, it’s Anders here from Engagify. And we’ve had a lot of companies reaching out to us looking for ways to create customer engagement, to reach out to their prospects. And of course, there’s…
Veeam Gets A Virtual Trade Show Booth Face-lift
Virtual trade show technology hasn’t improved for over a decade. If you have been on any of the digital events in the last while you’ll quickly realize this. For both Cisco Live and VeeamOn, Veeam…
Story-selling – The Importance of a Story Well Told
It’s not just the quality of the story but how it’s told. Companies spend millions of dollars on marketing and engineering their “story”, but little thought goes into how their storytellers will sell the story.
Stand Up and Be Noticed
This one change can create have a profound effect on how you communicate in an online meeting. Changing sitting to standing affects your body language, your voice and your energy in the meeting. When you…
Know Your Platform – Virtual Engagement Tip
Knowing where you are and what you are doing builds trust and confidence in a meeting. Unfortunately that’s rarely the case. Get to know the online meeting platform of your choice and learn it inside…
Are You Slide Hiding?
Are you consciously or unconsciously hiding behind your slides in Virtual Presentations? Many presenters feel more comfortable when their picture is minimized and the slides are front and center. Learn what this does for engagement…
How to Craft an Elevator Pitch That Entices Potential Leads
Anyone who works in a Business-to-Business sales environment knows that the key to success lies in the ability to provide a fantastic sales experience – which begins from the very first point of contact with…
Thycotic RSA 2020 Success Interview
With goals of 10 thousand scans for RSA 2020 Thycotic had their work cut out for them. With teamwork, perseverance and a whole lot of positive energy this company made their presence felt at Moscone…
5 Tips for Inspiring Your Team
We’ve all been there: you’ve got a big trade show coming up or a new project to handle, but the ideas aren’t flowing; despite hours of brainstorming, you and your team have hit a wall…
How to Optimize LinkedIn & Use It to Gather Sales Leads
Growing your network has always been an advantage when it comes to a successful business. But today, growing your online network has become even more important; especially on LinkedIn. While other social networks like Facebook…
5 Types of Questions to Ask Attendees at Your Booth
Questions are a formidable business tool, especially when it comes to trade shows. Engaging questions are the keys to unlocking many doors in a typical trade show sales situation; asking open-ended questions that both engage…
Top Audio Visual Trade Show Trends for 2020
Technology is an ever-changing landscape and an essential part of any successful trade show. Having a well-equipped trade show booth isn’t always about having the latest gadgets, but instead keeping up with trends that will…
Top 5 Information Security Trade Shows in 2020
If you’re in the security or information security industry, attending and exhibiting at trade shows is a crucial part of growing your business. Even with all of our advancements in digital networking and sharing information…
3 Key Steps to Following Up on a Sales Lead After a Trade Show
The trade show has wound down and you’ve debriefed with your team. After a ton of hard work and planning, you’ve gathered a long list of new, qualified leads – so what now? Do you…
Trade Show 101: 5 Basic Exhibiting Tips You Should Know
Booth design, marketing, and lead generation are just a few important pieces for a successful trade show. But one of the most important aspects (and perhaps the most memorable) is the technique you use the…
The Top Tech Trade Shows in 2020
If you’re in the tech industry, you want to be at the right technology trade shows in order to expand your business and stay up-to-date with the newest innovations in the industry. Here are some…
The Infotainers announce partnership with Microsoft Azure
A ‘spoonful of sugar’ for Microsoft By: Simon Fuller Posted: 11/26/2019 11:25 AM | Comments: 0 Performing has always been in Anders Boulanger’s blood — and now the performance of his company has garnered a partnership with a…
Founder and CEO Talks Upcoming Partnership
Our Founder and CEO, Anders Boulanger sat down with 680 CJOB recently to talk about our upcoming partnership with Microsoft Azure. Take a listen. Transcript: Interviewer 1: Joining us on the phone is Anders Boulanger,…
Top Software Trade Shows in the USA in 2020
If you’re in the software and technology industry, you definitely want to be at the right software trade shows in order to expand your business and stay up-to-date with the newest innovations in the industry;…
Why Taking a Booth Staff Training Is Important
There are hundreds of details to worry about at every trade show, but exhibit and event staff professionalism is absolutely vital to any successful trade show experience. A well-prepared booth exhibit staff can mean the…
Top 5 Trade Show Management Software Programs for 2019
Whether you’re an expert or just starting out at trade shows, your success depends on your level of preparation and organization. Even if you already know your target audience, your strategy, and your message, a…
5 Easy Ways to Reel In Trade Show Attendees
If you’ve been spending weeks preparing for a big trade show, it can be disheartening to watch groups of attendees pass by your booth without even giving it a second glance. After all, you believe…
Top 5 Questions to Ask When Hiring a Trade Show Manager
Exhibiting at a trade show is an excellent way to grow your business, especially if you choose all the right events for your industry niche. However, as anyone who has attended a trade show knows,…
Trade Show Booth Staff Etiquette 101
Booth design, marketing, and lead generation are just a few important pieces for a successful trade show. But one of the most important aspects (and perhaps the most memorable) is your trade show staff and…
Authentic Interactions
At trade shows these days, the buzzwords or the technology that everyone is always talking about is that of AI, artificial intelligence. But the AI that really needs to be talked about and used at…
Clear Simple Marketing Messages
It’s Anders here from the Infotainers. I’m coming to you live from Cisco Live here in San Diego. And there are hundreds of companies here vying for the attention of the attendees, some 26-27,000 attendees…
5 Ways to Improve Your Trade Show ROI
In-person interaction is the best way to create meaningful relationships with prospects. That’s why trade shows and industry events are so valuable for many small businesses. But as we all know, attending trade shows costs…
Creating a True Experience
Hey, it’s Anders here. And I’m at the IRCE, which is an internet retailer show. And I just had to point out one booth that has a great theme. They’ve really made it about the…
6 Mistakes to Avoid When Driving Traffic to Your Trade Show Booth
When it comes to marketing, every cent counts. With tighter and tighter budgets, you have to make the right decisions every time, get that return on your investment, and drive your brand forward. Trade shows…
Winning the Moments of Truth in Your Booth
Hey, it’s Anders, coming to you live from HPE Discover. And something that bugs me and it should bug other companies that exhibit as well, is that I know how much these companies spend to…
8 Ways to Measure Your Trade Show Marketing ROI
When you decide to put the time, money, and effort into marketing through trade shows, it only makes sense that you would want to know whether all that you put into the show is worth…
4 Tips for Making Sure Your Trade Show Participation Stays Secure
If you’ve ever participated in a trade show event, you know there are certain risks involved that might eat into your ROI and potentially pose challenges to your brand value, data security, and to the…
5 Must-Have Apps for Your Next Trade Show
For many small businesses — especially those that rely on word-of-mouth and personal relationships to thrive — there is truly nothing better than a trade show to boost sales and connect with customers (both old…
Why Trade Shows Still Matter to Small Businesses
The evolution of technology and digital communication has changed the nature of marketing significantly in recent years. Digital marketing has the potential to reach large audiences, and it’s a great way to get your business…
5 Ways to Use Virtual Reality (VR) and Augmented Reality (AR) to Show Off Your Booth at Your Next Trade Show
Virtual reality (VR) and augmented reality (AR) blur the two worlds of reality and digital landscapes. Each virtual experience puts the user into a scene that looks as close to a real-world environment as possible….
5 of the Best Ways to Attract & Engage Your Best Prospects at a Trade Show
A trade show is first and foremost, a show — an opportunity to present your brand’s best self and engage prospects with a memorable, fun experience. Because many of us have exhibited at so many…
Why Video is Essential for Your Next Trade Show Booth
As a trade show exhibitor, video is one of your most cost-effective tools. Thanks to today’s sophisticated editing software and hardware, the number of boring marketing videos has been drastically reduced over the last decade;…
New Trade Show Technology Trends to Look for in 2019
It’s no secret that technology is constantly evolving, and when it comes to the trade show realm, it’s more important than ever to stay on top of the latest and newest tech trends in the…
Top Industrial Automation Trade Shows in 2019
If you’re in the industrial automation industry, it’s no secret that you want to be at the right tech and industrial automation trade shows this year to expand your business and reach. Here are some…
Pre Trade Show Email Blast Ideas: Get Leads Coming to Your Booth!
Trade show success depends on a multitude of things: how many visitors come to your booth, obtaining leads, and ultimately, new sales and (hopefully lifelong) customers. But your trade show success is not only about…
The Latest in Trade Show Booth Technology in 2019 That Will Attract Leads to Your Booth
Walk around trade show floor these days and you’re likely to be amazed by how much technology is now a part of the most effective exhibits. From giant video or social media walls to digital…
6 Trade Show Games Guaranteed to Drive Visitor Traffic
One way to drive visitor traffic to your booth during trade shows is through trade show contests and interactive games. Even with all the new technology and gadgets making their way into trade show booths…
Top Software Trade Shows for 2019
If you’re in the software and technology industry, you definitely want to be at the right software trade shows in order to expand your business and stay up-to-date with the newest innovations in the industry;…
Using Celebrities at Trade Shows
The Infotainers Founder and CEO with the “World’s Most Interesting Man” Jonathan Goldsmith. Using Celebrities as an attraction at trade show booths is age old tactic. Recently The Infotainers were working a show where at…
The Top 5 Information Security Trade Shows for 2019
Naturally, you want to attend the best information security trade show for your business. The question might just be, which information security trade fair(s) should you invest in? There are countless options around the country…
5 Questions to Ask Before Committing to Exhibit
Figuring out whether you and your team should attend a trade show can be tricky. Getting out of the office sounds like a no-brainer, but when you start thinking about taking time “off,” traveling, paying…
7 Ways to Improve Your Networking Skills
Exhibiting at or even attending a trade show is all about the contacts you make, the leads you obtain, and the people you connect with. That’s why it’s imperative to network and get to know…
15 Trade Show Kit Must-Haves
There’s nothing worse than showing up for a trade show and realizing you forgot something you need. Showing up prepared also makes it easier to make friends right from the beginning because you can let…
3 Old School Trade Show Marketing Strategies
Out with the old? Not so fast! While technology and digital marketing may be getting all the buzz these days, there’s still something to be said for ‘old-school’ marketing tactics. These marketing strategies are still…
Sending Mobile-Friendly Emails to Leads
You’re reaching out to contacts from a tradeshow, and trying to make sure you can convert leads to sales. What can you do to make sure they’re responding to you? When it comes to email,…
Best Trade Show Booth Ideas of 2018 RSA Conference
Join Anders and take a quick tour of the 2018 RSA Conference in San Francisco. Enjoy seeing the top 6 most interesting and in our opinion, best trade show booth designs. Companies Featured: Alien Vault…
How To Follow Up After a Networking Event
After exhibiting at trade shows and attending conferences, you get back to the office with a tall stack of new contacts. What’s next? Many of these individuals are worth reaching out to, whether they’re a…
Top 5 Digital Trade Show Tools for 2018
We’ve been presenting at event after event this year, and you won’t believe what digital tools companies have been using! Booth designs have been expanding on everything from digital experiences to auxiliary applications used to…
Who Should Work Your Tradeshow Booth?
When it comes to who’s assigning individuals to work your booth, you can assign shifts to employees from your company or hire professional staff. You’re bound for success as long as you focus on two…
Top Trade Show Glossary of Terms
The terms and language used in the trade show industry can be quite confusing and a bit overwhelming for novice trade show exhibitors. Fortunately, it only takes one or two trade shows to learn the…
5 Meeting Technology Trends to Watch for in 2018
It’s been an exciting start to the year for technology! Even in the trade show world, we’re seeing dramatic increases in more sophisticated tech use during trade shows. However, these technological advancements aren’t just limited…
How to Use Your Blog to Promote Trade Shows and Events
Leveraging your blog to promote your next trade show or event will give you a leg up on the competition and prepare you for the big day. Adding relevant content, responding to frequently asked questions,…
7 Ways to Cut Trade Show Costs
As most exhibitor veterans know, attending multiple trade shows every year can take a toll on your budget. Exhibiting at a trade show is not a cheap endeavor, but with the right amount of preparation…
Attention Marketers! The CFOs are coming…
Attention Marketers, The CFOs are coming for you. If you are a CMO or a VP of marketing, have you noticed that the CFOs are sniffing around? It’s no surprise because one of the biggest…
Top 7 Cloud Storage Trade Shows & Conferences for 2018 – 2019
We’ve had our head in the clouds; the technology type that is, not the cumulous variety! That’s because we’ve been researching technology and cloud trade fairs to provide you with the best upcoming cloud trade…
The Top 3 Access Control Trade Shows of 2018 & 2019
It’s no secret that trade fairs are a powerful and effective way to get your products or services in front of the right leads. They gather decision makers and those with buying power who are…
Your Guide to Exhibiting at a Las Vegas Trade Show
Las Vegas is the mecca for trade shows and conferences, especially tech trade shows like the upcoming HIMSS 2018 in March. The “City of Lights” hosts around 20,000 trade shows every year – the biggest…
Inhibiting Your Exhibiting? – 5 Exhibiting Mistakes to Avoid at Your Next Trade Show
Working with handfuls of companies every year at dozens of events we at The Infotainers see our share of companies getting in their own way. Here are a list of the top 5 exhibiting mistakes…
5 Trade Show Trends to Watch for in 2018
One of the most important aspects of exhibiting at a trade show is booth design, placement, and organization. It can be tough to stay on top of the most up-to-date trade show trends, especially when…
How to Use Content Marketing Before a Tech Trade Show
Content is a big buzzword at the moment. You know it’s important for awareness and growth, especially in the tech industry, but sometimes aren’t sure what : Topics to address Medium to share content through…
Best Tips for Using Social Media at a Trade Show
It’s easy to get caught up in the madness of a trade show and then, after all that hard work, realize no one team member was on top of social media. Without a plan or…
Interviewed by the Trade Show Guy Tim Patterson
Your Guide to Exhibiting in Orlando, Florida
Orlando, Florida, is a hot spot for trade shows. Some examples include: Microsoft Ignite Cisco Live (MS Ignite and Cisco Live are both referenced in our Top Tech Trade Shows 2018) International Medical Equipment Expo…
Don’t Just Set New Year Business Goals, Do This
New year’s resolutions are great. It’s true. But, there’s a problem with most of them : A lack of strategy. Good news: There are effective ways to successfully launch new year goals for your business…
Why Tech Companies Need to Exhibit at Trade Shows
Most tech companies exhibit at trade shows every year. There are important reasons why and strategies for doing so. Build Rapport with Face-to-Face Time In an industry where most connections are online, attending a trade…
Being the Best Trade Show Booth Mother (or Father)
Trade shows are a grueling energy sapping affair. That’s why it’s nice when your trade show manager really takes care of you. By supporting your booth staff and giving them everything they can possibly need…
How to Choose What Trade Show to Exhibit At
The hardest step to host a trade show booth can be deciding what show to exhibit at. We get it. With a variety of trade event options, it can be overwhelming. Here are simple steps…
Talking Tech from the Heart
So the other day, I was training a company, their booth staff in a tradeshow and it was made up of a bunch of engineers and very technical-minded people. And what was interesting was I…
5 Strategies for the Most Organized Trade Show Booth
The key to trade show booth success is organization. When your ducks are in a row, it allows: Your team to feel calm and confident. A good, “We got this!” energy that attracts trade show…
Exhibiting Leadership
Hey, it’s Anders here, and there’s something that I wanted to put out there, something that I wanted to get off my chest, and it involves leadership in marketing. So, whether you’re a CMO, VP…
Your Go-To Email Templates for Trade Show Marketing
Emails are critical for trade show marketing, and the right format will be key to more leads. Here are a few email templates to turn trade show attendees into potential customers. Email Template to Set…
The Do’s and Don’ts for Business Cards at Trade Shows
Do you feel confident on how to use business cards at a trade show? If the answer is no; you are not alone. Many people are looking for ways to use business cards more effectively…
How to Write Emails to Follow Up Trade Show Attendees
Does writing emails to trade show attendees and potential leads feel daunting? It’s understandable. When you write to potential leads, you know every word and sentence must be strategic. After all, an email could make…
The Top Tech Trade Shows 2018
If you’re in the tech industry, you want to be at the right technology trade shows to expand your business and reach. Here are some recommendations for the best events to host a tech exhibit…
Direct from Las Vegas – VM World 2017 Show Floor
Some Facebook Live Footage of Day 3 on the trade show floor at VM World 2017. Walk with The Infotainers Founder and CEO Anders Boulanger as he tours around the show floor pointing out clients…
Why Magicians are Successful Show Lead Magnets
When you’re planning a trade show booth, there’s a lot of things on the To Do list – but is incorporating a magic show one of them? Most businesses haven’t considered this possibility before. Amid…
How to Dress for Trade Show Success
They say the clothes make the man (or woman). This is especially true at a trade show. You have merely moments to make a first impression on potential customers. According to the Harvard Study of…
The Must Have Trade Show Checklist – Your “Gang Box”
At a trade show, you want to have more than just a backup plan. In addition to Plan B, be ready for the unexpected with Plan C and D. Here’s an easy way to do…
How to Strategize at Trade Shows by Using the Competition
The idea of having competitors exhibiting at a trade show can be scary; it’s easy to assume that such competition could only limit your own company’s trade show success. Good news though: There are effective…
The Ultimate Checklist for Trade Show Exhibitors
It takes careful planning to execute a successful trade show booth; with so many details to account for, it’s easy for something to slip under the rug. But don’t worry. We have put together the…
The Smart Guide to Exhibiting at a SF Trade Show (Silicon Valley)
Attending a trade show in the Bay Area is an exciting endeavor; Silicon Valley is a place thriving with startups, technology and new opportunities. Having a booth at a San Francisco trade show (or nearby…
ProMat 2017 Live Show Floor Visit
5 Tips for Working with Trade Show Vendors & Contractors
It takes a team to put together a great trade show booth; such a team may go outside your immediate employees. It’s likely you’ll be working with other vendors and contractors, such as: Temporary event…
When There’s Competitors at a Trade Show, Make Sure to…
If you’re hosting a trade show booth at a large-scale event, there will probably be competitors there. Don’t see this is as a negative; this likely means you are exactly where you need to be!…
6 Videos to Watch Before You Exhibit in a Trade Show Booth
To have a successful trade show, you need to be empowered before with the right resources and inspiration. We want you to host the best possible trade show booth – and feel fearless doing it….
Branded Blimps – A cost effective idea to increase booth presence
Hey, it’s Anders here, and I am coming to you live from ProMat. Of course, this is a recording, so I’m not going to be live when you’re watching this. But here’s what I wanted…
4 Ways to React to Hard Questions from Trade Show Attendees
A trade show invites great opportunities – and hard questions from the trade show attendees. Especially if it’s your first time working a trade show booth, there may be questions that surprise or unnerve you….
5 Things Star Sales Teams NEVER Say at Trade Shows
Based on the average person, you have merely 7 seconds to get someone’s attention (source). Because of this, every word or phrase uttered at your trade show booth is critical. What you say can capture…
Life Imitates Art
A few years back I started a Trade Show Memes blog on Tumblr. I’d find memes already created and I even made some of my own. The idea was to curate a collection of trade show…
When Attending an International Trade Show, Make Sure to…
Going to an international trade show is exciting, but it can also feel scary and present unexpected challenges. Here are trade show tips for when you go to a trade show abroad. Make sure everyone…
If You’re a Service Based Business, These Trade Show Tips Will Help a Lot
If you have a service-based business, it may feel difficult to display your offerings at a trade show Unlike a company with products, there is no straightforward, physical item to highlight. Luckily, there are still ways…
Doing things right at Data Dog
Hey, Anders here, I’m at AWS 2016. I wanted to share something with you that is really special. Behind me, there’s a booth that’s called Datadog. I heard about it because I kind of had…
How to Showcase Products at a Trade Show for More Sales
If you’re a product-based business, you understand the draw of attending trade shows. Exhibiting for you is powerful because it enables potential leads to experience something physical by, well, being physically there in-person with it….
Survive a Las Vegas Trade Show with These Easy Tips
Las Vegas trade shows offer great opportunities to generate leads and grow your business; however, unforeseen circumstances here can also lead to abrupt stress and exhaustion. With the right know how, it’s easy to avoid…
7 Traits of a Successful Sales Presenter
What is a sales presenter? A sales presenter is a specially trained individual who communicates and persuades from the stage to leverage the company’s message and generate leads for the sales teams. There are a…
7 Steps to Prepare for a Successful Trade Show
You’ve signed up for a trade show. Now, be careful because before you know it, it’ll be the big day. Avoid mishaps by taking care of the necessary steps for a great trade show early….
Body Language Tricks Every Trade Show Booth Pro Should Know
Research reveals that most communication is nonverbal; in fact, studies show that 55% of the of our communication is done through body language – some claim even more. We see this in many ways. Handshakes….
9 Things to Do After a Trade Show to Increase ROI
It’s after the trade show – now what? Back at the office, it’s important to remember – the trade show efforts are not over. The days after are often the most critical for keeping the…
Why you should Hire a Trade Show Magician
If you plan to be an exhibitor at a trade show, or have signed up for one already, it is likely that you are asking this: What’s the best way grab attendees’ attention AND educate…
5 Trade Show Tips for Startups
Are you a startup preparing for a trade show? If so, especially if it’s for the first time, the process can feel treacherous. Indeed, your blossoming company may be at a trade show with large…
6 Travel Essentials from North America’s Top Trade Show Infotainer
If you follow this blog you know that our company, The Infotainers, is hired by organizations to create leads and impact profits at trade shows all over the world. Traveling to dozens of trade shows…
How Trade Show Training Will Boost ROI & Trade Show Success
We can connect with clients on social media. On the phone. Through direct mail campaigns. However, there is no deeper connection than meeting on a face-to-face level. Creating a relationship is key to long term…
5 Ways to Maximize Your Trade Show Booth Budget
More bang for your buck. Money doesn’t grow on trees. You get what you pay for. These are money sayings you’re well aware of. They have prevailed because of their truth. As money does not…
The Top 3 Access Control Trade Shows of 2016 & 2017
As you know, trade fairs are a powerful way to get your products and services in front of the right leads. They gather decision makers and those with buying power looking for the latest and…
The Top 7 Cloud Trade Shows & Conferences of 2016 & 2017
Today we’re talking clouds. The technology type that is, not the cumulous variety. That’s because we’ve been researching technology and cloud trade fairs to provide you with the best cloud trade shows in 2016 and…
Read this blog post because I told you so
There’s a bossy blog title for you. What is this post about? It’s about influencing your prospects with your language skills. Whether you are in sales or marketing at a trade show, you need to…
The Top 4 Information Security Trade Shows 2017 (and last minute 2016)
Naturally, you want to attend the best information security trade show for your business. The question might just be: Which information security trade fair(s) should you invest in? That’s why we’ve done the research for…
The Secret to Great Trade Show Booth Design
Fun fact: Your brain and your potential customers’ brains process visual information 60,000x faster than text. And, according to Forrestor CSO Insights, visual information makes up 90% of all information transmitted to your brain. So,…
5 Ways Trade Shows will Increase your Business
No matter what industry you’re in, having a booth at a relevant trade show can allow your business to generate leads and gain higher, long-term profits. If done correctly, you can grow your business and…
My Favourite Part of Set-up Day
If you work in the events industry you probably have a few things that you love about your job. Here is one of my guilty pleasures at trade shows on the set-up day. It’s perfectly…
It Ain’t Over Til It’s Over – Finishing Strong At Trade Shows
Yogi Berra was a baseball coach who had a colorful and often paradoxical way with words. He coined many memorable quotes that are used in both sporting and non-sporting contexts to this very day. One…
5 Things NOT to do at your Trade Show Booth for Trade Show Success
You work really hard to put together the best trade show booth, so that you can attract the most qualified trade show leads possible. It’s a big investment of time, money and resources, so you…
How to Get Trade Show Crowds: An Easy Way To Succeed at Trade Shows
Think about this: Why do you go to trade shows? As you probably know, it’s great to have trade show booths for many reasons. A trade show booth is a physical presence that shows potential…
T-Shirts as a Trade Show Giveaway
Hey, it’s Anders here, at The Infotainers HQ. This is probably the most casual you’re going to ever see me dressed. But it’s on purpose. It’s by design, not by default. This is a t-shirt…
3 Simple Boothmanship Rules
It’s Anders here. I’m working a show and I just have to share this with you. Behind me, the booth you see right over my shoulder, yesterday they were breaking so many boothmanship rules I…
In the News…Making Prospects Appear Using Magic
He doesn’t pull rabbits out of a hat or drive a skewer through his forearm like some well-known illusionists. But Winnipegger Anders Boulanger can turn five US$1 bills into five US$50 bills with the snap…
5 Ways of Cultivating Positive Trade Show Booth Culture
I just recently got back from Oracle Open World and I was working for a company by the name of Zerto. They are a relatively new company that is growing by leaps and bounds in…
Trade Show Traffic Putting Game
I recently saw this game at Oracle Open World and it’s a great example of a simple game that can capture attention and attract booth visitors to your exhibit. It will cost you a little…
Is Your Booth Pretty, or Pretty Effective?
When pleasing to the eye and pleasing the shareholders are two very different things. In my line of work I see a lot of interesting booths and exhibit ideas. It’s a treat to see the…
Market Like Your Life Depends On It
If you have followed my blog at all you might have noticed that I’m a big fan of direct response marketing (DR). The kind of marketing you find in infomercials, in sales letters and the…
6 Tips To Leave A Memorable Impression At Your Next Trade Show
Everyone wants a strong ROI after a Trade Show and the competition is fierce to get it. You must distinguish yourself to be memorable. There are so many decisions when you decide to exhibit at…
Alpine Dancing Girls: Wrong For So Many Reasons
Whether you watched the whole video or not, I think you get the idea. The girls dance in provocative outfits to music played on Alpine stereos. For so many reasons this is wrong: The blatant…
Size Matters
When it comes to trade show booths, is bigger always better? That depends on a lot of considerations, your budget being one of them. Let’s take a look at the pros and cons of going…
Fortinet uses Trade Show Infotainer for RSA Conference
Since 1991, the RSA conference has been the forum for cryptographers to meet and share the latest advancements in internet security. It has grown to become the foremost IT security exhibition and conference in the…
How to Cross-sell at a Trade Show
It’s Anders the Trade Show Infotainer here, and today I want to talk about cross-selling. Now, when you’re cross-selling at a trade show booth, this is where you are the intermediary. You’re going to take…
What Are Engagement Specialists? And How Are They Different from Booth Babes?
A few months back I posted a blog post that tore into the use of Booth Babes. Using booth babes from a leads point of view doesn’t work, and their very presence says something about…
Location! Location! Location!
Putting your booth in the best location is the key to success. But where is the best location? Taken from my Trade Secrets Exhibitor Training DVD, I will briefly tell you the Pros and Cons…
Siemens Chooses Trade Show Presenter, Anders Boulanger
DistribuTECH is the largest annual Transmission and Distribution (of electricity) event celebrating its 25th anniversary on February 3-5, 2015 in San Diego! It covers the whole T & D industry, with thousands of attendees and…
How to Integrate Social Media into Your Trade Show Presentation
Social Media presence is huge in marketing your business, so why not use these tools to get your brand and solutions noticed before the trade show or business fair you plan on attending? To build…